Association of Women and Minority Businesses (AWMB)

Logo & Branding Standards

Utilizing AWMB’s existing brand and identity, standards are more clearly presented in a branding book. Included are details of logo colors, letterhead designs, business cards and email signature format to create more consistency in the design aspects, colors and fonts used by the company.

Branding Guide

Branding Guidelines created for external use (included below) and a second version for internal use (not included). Utilizing their existing logo, colors and fonts I created a reference to aid in branding consistency when their logo is utilized by other companies/organizations which they do business with. These guidelines also ensure the correct fonts and colors are used in future printable and digital mediums in-house.

Pattern Designs

Triangles are included to signify growth and stability, while squares signify balance and order and the different tints of orange represent diversity.

Business Card

  • Front

  • Back