Excel Supply Company
Branding Standards, Logos & Icons
Utilizing Excel Supply Company’s existing brand and identity, standards are more clearly presented in a branding book. Included are details of logo colors, letterhead designs, business cards and email signature format to create more consistency in the design aspects, colors and fonts used by the company.
Branding Guide
Branding Guidelines created for external use (included below) and a second version for internal use (not included). Utilizing their existing logo, colors and fonts I created a reference to aid in branding consistency when their logo is utilized by other companies/organizations which they do business with. These guidelines also ensure the correct fonts and colors are used in future printable and digital mediums in-house.
Celebrating 30+ Years
A celebratory milestone deserves a badge icon to commemorate the years of continued company growth.
The combination of the badge with their standard logo needed simplification, so this pairing below is used when both logos are present.
Business Card
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Front
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Back
Brand Logos
Icons
